Upgrading Victory Building Team's RFP Submission Package with a New RFP Template
Victory Building Team partnered with Ascent Consulting to create a new RFP template that would streamline document creation for the public bid submission process. The strategic overhaul of Victory's RFP template, accompanied by a brand refresh, significantly enhanced their competitive edge by incorporating industry best practices and integrating VBT's extensive expertise into one cohesive and effective RFP.
Location: Corpus Christi, TX
Founded in 2002, Victory Building Team has established itself as a versatile and reputable general contractor. Their expertise lies in a range of construction projects, from ground-up builds to complex remodels. They have built for a diverse amount of sectors as well, ranging from religious buildings to medical offices, restaurants, and school additions.
Bonding Capacity: $15-20M
Victory Building Team faced a critical challenge. Their old RFP template was not reflecting the company's full potential and was limiting their success in winning new public work projects. A more effective and professionally designed RFP template was needed to capitalize on their extensive experience in public, open-bid projects.
Request For Proposal (RFP)
RFP templates offer a highly-stylized document with find & replace mechanics for an easy, streamlined documentation process. Our custom RFP templates are tailored to your business and designed specifically to provide bidders with a comprehensive knowledge of the VBT's team, project experience, workflows, and other required information.
Aided by a subtle refresh of the VBT logo and branding colors, our RFP specialists created a comprehensive, consistently branded RFP template. The template was designed to provide all necessary elements for winning bid submissions, including project portfolios, team member highlights, and customizable sections for specific bid opportunity needs.
Intuitive documentation and automated data input
Following content workshops and integration, the document was designed to utilize find and replace mechanics to reduce manual input. This allows the estimation team to easily adapt the template for the current bid, changing out repeating information like the project name, owner, team members, and key dates.
"Throughout the project, Ascent Consulting demonstrated professionalism, efficiency, and an unparalleled level of expertise. They efficiently guided us through the intricacies of RFP document preparation, ensuring that our final template was well-structured, tailored to our industry, and equipped with all necessary elements to win more work."
— Jeremy Baugh, Vice President
Crafting the Perfect RFP
The project unfolded through a series of discovery sessions, where Ascent's team delved into understanding Victory's unique strengths, work structure, and personnel. This collaborative approach enabled the RFP template design to be a robust summary of the company, resonating with Victory's ethos and operational needs.
Ascent's team of construction experts played a pivotal role in shaping the content, leveraging their deep industry knowledge. We meticulously crafted each section of the document to align with the specific requirements of VBT's markets, aligning their unique capabilities and experience with the expectations of potential clients. By incorporating a blend of technical insights and market trends, we designed the RFP with a competitive edge, enabling Victory to present their proposals quickly, with greater confidence and precision.
Elevating the RFP Preparation Process
Victory Building Team rapidly integrated the new RFP template into their operations, even using a preliminary version for a significant bid. Time was spent training the estimating team how to properly edit the document and incorporate the RFP template within their current bid preparation process. The template's ease of use was highlighted by Victory's immediate adoption mid-project, when they used a draft version of the RFP template to submit a bid.
The refreshed RFP template and brand identity tweaks for Victory Building Team improved their bid submission process and has also positioned them more favorably in a competitive market.
Meet the team on this project:
Adam Cooper
President
Katherine Tuttle
Marketing Director
Ray Weishan
Marketing Coordinator
Strategic Marketing Campaigns
Ascent specializes in designing and executing strategic marketing campaigns for construction companies. We understand the unique value propositions that construction companies offer to their ideal clients, which makes us the ideal choice for all your marketing needs.
From RFP templates to website with full lead generation abilities, our team builds beautiful marketing campaigns specifically tailored to our customers within the construction industry.
Learn more about Ascent's comprehensive Strategic Marketing Campaigns and more marketing services >
Design Services
With a design team that works exclusively with contractors and construction companies, Ascent knows how to create impactful and powerful digital and print designs that showcase our client’s expertise and professionalism.
Ascent Marketing covers any materials that a construction company would need. From RFP templates to a portfolio lookbook, our design team produces a variety of high-quality marketing materials in various mediums.