From Reactive Selling to a Data-Backed National Growth Engine
The engagement concluded with a fully integrated, research-backed growth strategy — connecting data, operations, and marketing into a single, actionable framework. The plan equipped leadership to move confidently from reactive selling to a repeatable, data-informed national expansion model, positioning the firm for sustainable, owner-direct growth.
CLIENT
A national sports construction contractor specializing in synthetic turf with expanding court/track and ancillary capabilities. They have a strong reputation and proven delivery record, but faced a familiar problem: growth had plateaued
CHALLENGE
The company had built steady revenue through referrals and subcontractor relationships but lacked a clear plan for expanding owner-direct work. Without a CRM, digital visibility, or proactive sales infrastructure, business development was reactive rather than strategic.
RESULTS
The engagement concluded with a fully integrated, research-backed growth strategy — connecting data, operations, and marketing into a single, actionable framework. The plan equipped leadership to move confidently from reactive selling to a repeatable, data-informed national expansion model.
We turned a referral-driven business into a data-backed growth engine - giving leadership a clear, confident path to expand nationally.
Leadership sought to shift from subcontracted, relationship-led work to proactive, owner-direct growth as a Prime GC—without overextending operations. Gaps included the absence of a CRM, limited digital presence, and no systematic lead-nurture process. Our approach looked like:
The Results
The engagement concluded with a fully integrated, research-backed growth strategy — connecting data, operations, and marketing into a single, actionable framework. The plan equipped leadership to move confidently from reactive selling to a repeatable, data-informed national expansion model, positioning the firm for sustainable, owner-direct growth.
Why It Matters
This project demonstrates how Ascent helps construction firms transform their business development approach from gut-driven to data-driven. With the right insights, systems, and cadence, growth doesn’t have to mean guessing.
It means knowing where to go next — and how to get there.
Let’s talk about how Ascent can help you scale with focus and control.
Meet the team on this project:
Adam Cooper
President, Senior Consultant
Katherine Cooper
Marketing Director, Senior Marketing Consultant
Transform your business with Ascent Consulting:
Ascent's Operational Design
Profitability is directly related to repeatability: getting everyone in the organization to operate the same way.
When everyone is aligned and operating in unison, then it becomes easier to add people (superintendents, project managers, estimators, accountants, administrators) and achieve consistent and repeatable results.
By getting everyone aligned and operating from the same model of processes and systems, the business becomes more efficient and easier for owners to manage.
Operational Assessment
Our expert construction business consultants have helped over a hundred construction companies to improve performance and profits.
We’ve developed a proprietary Comprehensive Operational Assessment process based on our first-hand experience working with growing Construction Companies.
Learn more about Ascent's comprehensive Operational Assessment and more operational services >