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Streamlining Ginkgo Residential's Procore Launch

Ascent diligently tailored a customized Procore implementation process to meet Ginkgo Residential’s unique business structure and requirements in a quick and timely manner.

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 Location: Charlotte, NC

Launched in 2010, Ginkgo Residential is a property development and management company for multi-family housing complexes across the Carolinas. Ginkgo focuses on conducting development, renovation, and restoration projects in the most environmentally friendly and sustainable ways possible. 

Software Implementation

Ascent worked with Ginkgo Residential's construction division to ensure that they would be using Procore's tools most effectively and that the new processes would fit into Ginkgo's unique construction business model.

A Unique Challenge with Launching Procore

When Ginkgo Residential purchased Procore in October 2023, they were growing the different channels of their business in property ownership, acquisition, development, and management. The goal with Procore was to synchronize their project management efforts into one automated platform, streamlining their internal processes as a result. 

However, their status as a self-funded developer means that construction business operations don’t always follow traditional processes with contracts, billing requests, change orders, etc. Ginkgo tried to work directly with Procore and an outside consultant to assist with the implementation but didn’t feel those outlets could truly cater to their specific business requirements. Ginkgo’s unique structure meant they needed someone who truly understood how to adapt Procore’s tools to optimize their project management efforts.

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Tailoring Ginkgo's Procore Implementation

Later that year, Ginkgo Residential hired Ascent in hopes that our consultants’ construction expertise would bring a solution to this unique implementation challenge. Another layer of difficulty came when Ginkgo shared that they required the implementation to be completed within a short timeline.

After first taking time to understand Ginkgo’s situation and their particular challenges, Ascent quickly developed a plan and took action. Through a series of customized virtual and onsite training sessions, Ascent bolstered the Ginkgo team’s skills with Procore project management and financial tools. Additionally, Ascent guided the client in developing and automating certain operations and reporting processes for its construction division.

The implementation was successfully completed within the tight project timeline, largely due to Ascent's diligence and the Ginkgo team's positive attitude and willingness to learn. Thanks to Ascent, Ginkgo’s construction division was confident in their streamlined processes and newfound skills with Procore.

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Complete review of Procore for job costing 
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Reassessing team roles & responsibilities 
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Provide team and individual training on all new tools
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Comprehensive assessment of job management process
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Configure Procore Financials to properly share data
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Provide remote support to build and enhance team confidence
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Driving Future Success

Procore’s automated data reporting drastically reduced inaccuracies stemming from the manual data entry methods used previously, and all of Ginkgo’s project management info was synchronized into one platform.

Perhaps most importantly, Ginkgo’s team understood how Procore’s tools could be utilized to optimize their unique business structure and operations. With the foundation laid for continued success and growth to come, Ascent and Ginkgo will continue to collaborate on any future needs they may have with Procore.

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“Thank you all so much!  Despite all of our past I.T. issues, everyone here was really excited about getting in and using these new tools.  We greatly appreciate your help with this!"

Jenny Higbee
Managing Director, Accounting & Finance

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Ginkgo construction division employees trained in Procore

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Process maps developed outlining major activities for Ginkgo's construction division

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Live, interactive on-site, and virtual Procore training sessions

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Meet the team on this project:

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Kevin Juliano
Procore Consultant 

Nazia

Nazia Hasnain 
Project Coordinator

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Procore® Services

Ascent employs a team of full-time certified Procore experts to assist our clients. We work with construction companies that are:

— Investigating Procore as a potential solution for their company
— Looking for a partner to work with their team through the implementation process
— Desire on-site training and implementation assistance
— Ready to expand Procore’s use and functionality across their organization
— Looking for help integrating Procore into their overall business and project management processes

Check out all of Ascent’s Procore capabilities >

Finance and Accounting Services

Ascent performs financial audits for construction companies, examining the overall financial stability & health of the business. Our consultants can help generate long-term financial planning.

Ascent's Accounting division offers full-service remote bookkeeping, accounting, controller, and fractional CFO  services to ensure that our client's financial data is organized and accurate.

Outsource your accounting to the experts at Ascent and get back to focusing on what you do best - kicking ass and building shit.

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