---
title: GEM | Website & Strategic Marketing Campaign
image: https://info.ascentconsults.com/hubfs/Sincere%20Success%20Story.jpeg
---
[](https://ascentconsults.com/)
- [Home](https://ascentconsults.com/)
- Who We Are
- [About Us](https://ascentconsults.com/who-we-are/)
- [Coaches vs. Consultants](https://ascentconsults.com/business-coaches-vs-consultants/)
- [Careers](https://ascentconsults.com/careers/)
- [Client References](https://ascentconsults.com/references/)
- [Resources](https://ascentconsults.com/resources/)
- [Clients](https://ascentconsults.com/clients/)
- What We Do
- [Operations & Performance](https://ascentconsults.com/operations-and-performance/)
- [Growth & Expansion](https://ascentconsults.com/growth-strategies/)
- [Construction Tech](https://ascentconsults.com/construction-software-technology/)
- [Procore](https://ascentconsults.com/Procore/)
- [Investor Services](https://ascentconsults.com/private-equity-consulting-for-construction/)
- [Fractional Executives](https://ascentconsults.com/fractional-advisor/)
- [Podcast](https://ascentconsults.com/construction-hot-takes-podcast/)
- Articles
- [All Articles](https://blog.ascentconsults.com/)
- [Find Work](https://blog.ascentconsults.com/tag/find-work)
- [Win Work](https://blog.ascentconsults.com/tag/win-work)
- [Perform Work](https://blog.ascentconsults.com/tag/perform-work)
- [Business Operations](https://blog.ascentconsults.com/tag/business-operations)
- [Media & Video](https://blog.ascentconsults.com/tag/media)
- [General](https://blog.ascentconsults.com/tag/general)
- [Success Stories](https://ascentconsults.com/success-stories/)
- [References](https://ascentconsults.com/references/)
- [Contact](https://ascentconsults.com/contact/)
MenuClose
MenuClose
[Free Consultations](https://ascentconsults.com/free-consultation/)
- [Home](https://ascentconsults.com/)
- Who We Are
- [About Us](https://ascentconsults.com/who-we-are/)
- [Coaches vs. Consultants](https://ascentconsults.com/business-coaches-vs-consultants/)
- [Careers](https://ascentconsults.com/careers/)
- [Client References](https://ascentconsults.com/references/)
- [Resources](https://ascentconsults.com/resources/)
- [Clients](https://ascentconsults.com/clients/)
- What We Do
- [Operations & Performance](https://ascentconsults.com/operations-and-performance/)
- [Growth & Expansion](https://ascentconsults.com/growth-strategies/)
- [Construction Tech](https://ascentconsults.com/construction-software-technology/)
- [Procore](https://ascentconsults.com/Procore/)
- [Investor Services](https://ascentconsults.com/private-equity-consulting-for-construction/)
- [Fractional Executives](https://ascentconsults.com/fractional-advisor/)
- [Podcast](https://ascentconsults.com/construction-hot-takes-podcast/)
- Articles
- [All Articles](https://blog.ascentconsults.com/)
- [Find Work](https://blog.ascentconsults.com/tag/find-work)
- [Win Work](https://blog.ascentconsults.com/tag/win-work)
- [Perform Work](https://blog.ascentconsults.com/tag/perform-work)
- [Business Operations](https://blog.ascentconsults.com/tag/business-operations)
- [Media & Video](https://blog.ascentconsults.com/tag/media)
- [General](https://blog.ascentconsults.com/tag/general)
- [Success Stories](https://ascentconsults.com/success-stories/)
- [References](https://ascentconsults.com/references/)
- [Contact](https://ascentconsults.com/contact/)
# GEM's new website resulted in a 440% increase in web traffic
Ascent created a new website for GEM and employed a comprehensive marketing campaign that helped increase overall web traffic by over 440% throughout the course of the project.
[](https://cta-redirect.hubspot.com/cta/redirect/2239892/a47c35df-10c3-4c4a-89c5-1c3bffc00c73)
.png "Minimalist Neutral Multi Device Computer Mockup Website Launch Instagram Post (1)")
## Location: Clifton, NJ
Founded in 2007, GEM Electrical Contracting is a premier industrial and commercial electrical contractor in Northern New Jersey.
## Annual Revenue: $3M+
The owner, Jose Moreno, was interested in finding more clients in the industrial sector but lacked the resources to do this on their own. They needed a partner to design and manage an effective marketing campaign to build their pipeline of project opportunities.
## Strategic Marketing Campaign & Website Re-Design
When Ascent Consulting designs a strategic marketing campaign, we start with a full assessment of our client's ideal services, customers, market share, geography and more. We then design a campaign to reach the clients goals for growth and/or expansion.
## Comprehensive planning and execution helped GEM grow
Ascent began by working with GEM to define the desired outcomes of the strategic marketing campaign. By examining the many aspects of GEM, we designed a customized strategic marketing campaign to connect with and appeal to their ideal clients.
Identify ideal customer profiles with location and scope of work
Design a website that highlights company capabilities and solves clients' needs
Initiate physical marketing push to accelerate the marketing campaign in local markets
Identify the company's unique value proposition
Run associated social media channels for the project duration
Comprehensive digital and email marketing campaign
Identify key goals for a strategic marketing campaign
Optimize website and other online material for SEO
Optimize and manage Google Ads content and spend
440%
Increase in overall web traffic
330%
Increase in organic traffic
400%
Increase in sessions per month
180%
Increase in views per month
%20(Updated%202023).png "AscentFavicon_white (small) (Updated 2023)")
Book a Free Performance Consultation
Ascent helps clients with strategic growth planning and improvements in all areas, including operations, project management, finance, and more!
[](https://cta-redirect.hubspot.com/cta/redirect/2239892/9f8ed8e4-0a9a-4c03-870e-999791828d04)
.png "Minimalist Neutral Multi Device Computer Mockup Website Launch Instagram Post (2)")
### A new SEO-optimized website
After the comprehensive prep work, Ascent crafted a new website that showcased GEM’s project portfolio, expertise, and services, specifically catering to the industrial market sector. All website content was SEO-optimized using keyword tools, programs, and Ascent expertise.
### Executing an outgoing marketing campaign
Next, Ascent created multiple email campaigns that highlighted GEM’s electrical experience and service offerings. For additional impact, these services were aligned with the types of projects that perspective clients would typically encounter in their operations.
To compliment the email campaigns, Ascent designed a multi-stage physical mail campaign for GEM’s audience. The mailings were sequenced with the email campaigns, helping to ensure that GEM’s messaging was received by their target audience.
### Finding purpose for GEM's social media
Ascent also created and published valuable content on multiple social media platforms for GEM. These posts included industry news, GEM’s ongoing projects, and relevant content that would appeal to their ideal clients.
### Confidence and growth with sound analytics
As the marketing campaign launched and went live, Ascent generated monthly analytics reports. Measuring the effectiveness of the campaign, we made adjustments to the strategy, timing, and execution based on real-time data.
Overall, the campaign resulted in a dramatic increase in the volume of project opportunities, both from existing and new clients. This diversified GEM’s revenue stream and expanded their client base.
In the next two years, GEM was able to add several new clients and had secured enough work for a 6-month backlog. The increased demand for their services also allowed them to expand their company and hire the personnel needed to complete their newly acquired projects.
## Ready to expand or refresh your brand image?
[Schedule a free meeting](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLI54e9plh4ztF%2F%2Fc1Of6zkuqPX%2BIhpVbJeHyML7IIfdQSQxSxU9gCxqPnci5yE%2BYuALYWohp%2Fwd8y4hsZ1NMQYiOPJtHQSVVThb6mA1tcsVWSYdEQIaqkGVj83XNvi6kqtl%2FMtL8oEdKsp2gzsejlI6KWraOhApA7qFHHnrAHEZRUwd8G1hTZRS0No0UJ7ZEm5WPqEtO7ThT9NkGQhz2J9xMBJHV1ee8s4nkvuTp1XwtzVsIOpj&portalId=2239892)
## Meet the team on this project:
Adam Cooper
President
## Transform your business with Ascent Consulting:
[](https://cta-redirect.hubspot.com/cta/redirect/2239892/0c99ec38-272f-4f31-9df4-6e2e4b336897)
### Strategic Marketing Campaigns
Successful marketing campaigns consist of three key components: Ideal Clients, Powerful Messaging, and Effective Delivery.
Ascent performs a comprehensive assessment of our client's current goals, marketing frameworks, and more. We use this and our versatile tool belt to execute website rebuilds, brand refreshes, outgoing marketing campaigns, and more.
[View Ascent's Marketing Resources for more information >](https://ascentconsults.com/strategic-marketing-campaigns/)
### Website Design and Build
Ascent helps construction businesses optimize their online presence. We create new websites and re-design existing sites—offering full content editing, copywriting, integration with CRM Systems, SEO optimization, and analytical review.
Ascent Marketing also offers Google Ads expertise, making sure that your website and business see almost immediate growth and continue to bring in quality leads in greater amounts.
[Learn more about Ascent's website design capabilities >](https://ascentconsults.com/websites/)
We build better construction companies.
[Schedule a FREE Consultation](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJQm1hGso67nQoK2XYBT4h58W8AphNMxMENHfCaNKJDdoqxQ5p9PdXCmw1WRpfd8sQdXmzwV4mEqmyOKx%2BBrhru6gWwhbhTCXJvtE0xOGZ0v0Dx3sg6fa%2F48CDRBEQzKqujJ6zR%2BunOAyhLoofq2VtsurRMe4PJEwAY%2BdxT%2FYQvM9kWqVdoB9Zr5i0GAy3XFdAXFNUQooadBcp7gmvMy%2BwXpVt8L9HoCoE%3D&portalId=2239892)
##### Contact Us
- [info@ascentconsults.com](mailto:info@ascentconsults.com)
- [(404) 566-5855](tel:(404)205665855)
##### Our Location
400 Interstate North Pkwy,
Suite 500, Atlanta, GA 30339
##### Follow Us