GEM's new website resulted in a 440% increase in web traffic

Executing an outgoing marketing campaign

Next, Ascent created multiple email campaigns that highlighted GEM’s electrical experience and service offerings. For additional impact, these services were aligned with the types of projects that perspective clients would typically encounter in their operations.

To compliment the email campaigns, Ascent designed a multi-stage physical mail campaign for GEM’s audience. The mailings were sequenced with the email campaigns, helping to ensure that GEM’s messaging was received by their target audience.

Finding purpose for GEM's social media

Ascent also created and published valuable content on multiple social media platforms for GEM. These posts included industry news, GEM’s ongoing projects, and relevant content that would appeal to their ideal clients.

Confidence and growth with sound analytics

As the marketing campaign launched and went live, Ascent generated monthly analytics reports. Measuring the effectiveness of the campaign, we made adjustments to the strategy, timing, and execution based on real-time data.

Overall, the campaign resulted in a dramatic increase in the volume of project opportunities, both from existing and new clients. This diversified GEM’s revenue stream and expanded their client base.

In the next two years, GEM was able to add several new clients and had secured enough work for a 6-month backlog. The increased demand for their services also allowed them to expand their company and hire the personnel needed to complete their newly acquired projects.