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CLIENT: LOVVORN CONSTRUCTION COMMERCIAL GENERAL CONTRACTOR

LOCATION: ATLANTA, GA

FOUNDED: 1996


BACKGROUND

Lovvorn Construction is a licensed general contractor specializing in commercial and industrial projects. Tony Lovvorn started the family-owned business in 1996 with his wife, Debbie. Their son, Wesley, is now the CEO. Since its founding, Lovvorn has successfully completed over $65 million in construction projects, including 32 churches, 19 school and 10 local government projects. 

CHALLENGE

To continue to expand their business, Lovvorn needed to update & upgrade their existing marketing materials and website. Just as important was the formidable task of researching and identifying potential markets that offered the best opportunities for Lovvorn. The company asked Ascent Consulting to partner with them in meeting these challenges.


PROJECT HIGHLIGHTS AND RESULTS

KEY STEPS

An important first step for Ascent was to examine Lovvorn’s project history and identify market sectors that offered the highest potential for growth. After extensive research, Ascent recommended that Lovvorn pursue opportunities in four sectors:

  • Churches & Religious projects
  • Assisted Living & Memory Care facilities
  • Small Industrial & Manufacturing projects
  • Franchise Restaurants

MARKET SECTOR OPPORTUNITIES

Columbarium Projects: Lovvorn was already pursuing a new Columbarium project with the Archdiocese of Atlanta’s Catholic Construction Services, Inc. (CCSI). To assist in this venture, Ascent researched CCSI and Columbarium projects. In addition, Ascent provided detailed questions and strategy coaching to help prepare for successful meetings between Lovvorn and CCSI.

Church Projects: Ascent designed marketing collateral to showcase Lovvorn’s church construction experience. Ascent also provided research, strategy development, interview questions and sales coaching that helped Lovvorn pursue these opportunities.