Download Case Study

CLIENT: COMMERCIAL GENERAL CONTRACTOR
ANNUAL REVENUES 2014: $4.8MM
NUMBER OF EMPLOYEES: 15
FOUNDED: 2005


SITUATION
Located near Atlanta, Georgia, the client had done excellent work and built a solid reputation over the past decade. But ownership was looking for increased growth and greater efficiency... and it wasn't happening. 
STUMBLING BLOCKS
The client’s future growth was hampered by a limited client base: 90% of all projects and revenues were coming from the University of Georgia (UGA). In addition, there were few standard company policies and procedures in place, and their financial strategy needed an overhaul. Finally, the clients basic two-page website did nothing to enhance the company profile.
SOLUTION
In 2015, this client engaged Ascent Consulting on a complex, three-phase project to solve these challenges and put the client on a firmer footing for expansion. Working closely with the client, Ascent’s efforts delivered powerful results in three project areas:
• Business Development
• Internal Operations
• Financial Controls

PROJECT HIGHLIGHTS AND RESULTS

Broadening the company’s client base beyond UGA was imperative for growth.

I. Expanding the Base (Business Development)
STEP 1: Research

Ascent researched and developed extensive contact information for two vertical markets: Education and Restaurant-Retail. Education: Ascent researched all school districts, school boards and educational groups.
Education: Ascent researched all school districts, school boards and educational groups within an 80 mile radius of Athens. A strategic marketing list was developed with contact names, phone numbers, mailing addresses and key personnel from every pre-school, pubic school, private school and higher education facility.
Restaurant-Retail: Ascent identified contacts at property and retail development companies within a 100 mile area around Atlanta, home to many corporations. A strategic marketing list was developed with contact names, phone numbers, mailing addresses and key personnel in the retail-restaurant vertical market.


STEP 2: Marketing Materials
Ascent created a broad array of marketing materials, both hard copy and digital, to support initial contact and continued follow-up with prospective clients. These included slick sheets designed specifically for each of the vertical markets, as well as Request for Proposal (RFP) templates and a professional presentation folder.

As part of the overall marketing campaign, Ascent was also closely involved with sales coaching, search engine optimization (SEO), social media, blogs and more.

STEP 3: Website
Ascent designed and developed a full-featured website, complete with a project portfolio, testimonials and client interviews. Today, a prospective client of the company can view the website and enjoy a wide range of photos and detailed descriptions of the completed projects for all verticals. What was once a very limited site is now eye-catching, informative and easy to navigate.